The academy playbook. Without the academy.
The academy across town is not a better coach than you. It has a front desk, a marketing budget, and billing software. These are those three things, built for one person.
Twenty tools. One login. Free for 7 days.
Where you show up
coach.site/tedlasson
Ted Lasson Soccer | Private Soccer Lessons in Richmond
"youth soccer training richmond"
Google · Local pack
"soccer coach near me"
Google · Organic
“best soccer coach in richmond”
CitedFor young players in Richmond, Ted Lasson is the most consistently recommended private coach.
Book a private lesson
60 min · Richmond, all levels
August 2026
Saturday, Aug 23 · 10:30 AM
Paid at booking · no back and forth
Saturday beginner clinic
Aug 23 · 9:00 to 10:30 AM · Richmond Park
Saturday, Aug 30
Richmond Park
Waitlist
3 students waiting for a spot
Jason M.
Lesson finished Tuesday, 6:00 PM
Lesson marked complete
Tuesday · first touch and turning
Rebook nudge sent
2 days laterGreat session Tuesday, Jason. Same time next week? Here is my calendar.
Jason booked Saturday, 10:30 AM
Paid at booking · you did nothing
Payments
Jason M. · 60 min private
Card · paid at booking · Aug 21
Taylor S. · 10-lesson package
Card · paid upfront · Aug 19
Jordan R. · Saturday clinic
Cash · you marked it paid
Next payout
$650 to your bank
Jason M.
12 lessons since March · adult beginner
Goal: play 11-a-side by fall
On trackFirst touch, turning, and weak foot
10-lesson package
8 leftPurchased Aug 19
Last session note
First touch and turning. Eight of ten clean receptions under pressure. Start finishing drills next time.
Get found. Get booked. Get them back.
Three things decide whether coaching is a side hustle or a living. Every tool below serves one of them.
Twenty tools. One login.
Each one is a real product, not a checkbox. Open any of them to see exactly what it does and what it replaces.
Get found by new students
Fill your calendar
Grow repeat revenue
Six subscriptions cannot share a student.
The reason the duct-tape stack fails is not the price. It is that your scheduler does not know what your invoicing tool knows, and neither of them knows the student stopped booking.
One student record
Lessons, payments, packages, messages, reviews, and progress attach to the same person, whether they came from your site or the marketplace.
Which makes automation possible
A follow-up can only fire if something knows the lesson finished. A winback list can only exist if something knows who lapsed.
And makes the numbers true
Attribution works because the booking, the channel it came from, and the revenue are the same record, not three exports you have to reconcile.
Take the whole system for a week.
Build your Coach Site, take your first direct booking, and see the numbers before you pay anything. After the trial CoachGrow is $19 a month.
7 days free, then $19 a month. Cancel anytime.