Which apps actually get tennis coaches new students?
Most apps sold to tennis coaches are scheduling tools. They make the students you already have easier to run, which is worth a few dollars a month, but they do not add a single student to your calendar. Of the 10 tools below, 6 only run students you bring yourself.
Getting new students is the hard part, and it is paid for one of three ways: a cut of every lesson (marketplaces), a fee per lead (Thumbtack), or a flat price for a channel you own (your website, Google listing, reviews, and ads). The table sorts the tools that get you students to the top.
| App | Gets you new students? | What a new student costs you | Starting price |
|---|---|---|---|
| CoachGrow (ours) | Yes | $19 a month plus 0.99% of each booking, no cut beyond that | $19/mo after a 7-day free trial |
| PlayYourCourt | Yes | Not published | Coach fees not published |
| CoachUp | Yes | 43% of the first lesson, 6% from lesson 5 | $30 to join; keeps 43% of first session |
| Thumbtack | Yes | About $20 a lead, booked or not | Free to join; pay per lead |
| Superprof | Yes | Free listing; students pay for access | Free listing; students pay for access |
| Acuity Scheduling | No | None: it only books students you bring | $16/month billed yearly |
| Square Appointments | No | None: it only books students you bring | Free plan; Plus $49/month |
| Upper Hand | No | None: it only books students you bring | $79/month billed yearly |
| SwingVision | No | None: it helps keep students, not find them | Free tier; Plus $14.99/month |
| CoachNow | No | None: it helps keep students, not find them | $9.99/month |
| CourtReserve | No | None: it runs a club, not your growth | $159/month per club, yearly |
What does a new student cost you?
This is what one new student who books a weekly lesson costs you over a year, at the $60 median tennis rate on TeachMe.To. Card processing is left out because every option charges it.
Marketplaces are the fastest way to fill an empty calendar and the most expensive way to keep a student, because the cut comes out of every lesson the student ever books. Pay per lead is cheaper per student, but you pay for leads that never book. A channel you own costs the same however many students it brings, so it gets cheaper per student as you grow. Our advice: use a marketplace to fill the first gaps, then move your growth to a channel you own.
| Way to get students | How you pay | Cost of one weekly student for a year |
|---|---|---|
| CoachGrow (ours) | Flat monthly plan plus 0.99% of each booking | About $29 in booking fees, plus $228 a year for all your students; ads extra |
Apps that get you new students
These are the only tools here that add students you did not already have. They charge for it with a cut of each lesson, a fee per lead, or a monthly price, and the student relationship often stays on their platform.
PlayYourCourt: A tennis lesson service that matches students with independent local pros for in-person and video lessons. It does not publish what coaches pay or keep. [1]
CoachUp: A long-running marketplace where parents find and book private coaches. Joining costs $30, then $9.99 a year. You keep 57% of your rate on the first session with a new athlete, rising to 94% from the fifth session. [2]
Thumbtack: A local services marketplace where you set a lead budget and pay for each request. It is free to join and does not publish lead prices. Coaches tell us lesson leads usually cost about $20, and a lead that never books can still be charged. [3][4]
Superprof: A large tutoring and lessons marketplace where teachers list a profile and students pay for access to contact them. Superprof bought Tutors.com in September 2026, and Lessons.com now redirects to it.
Scheduling and payment apps
These run the students you already have: booking, payment, and reminders. They are worth a few dollars a month, but none of them brings in a new student.
Acuity Scheduling: A general booking page with lesson types, packages, intake forms, reminders, and card payments. Starter is $16 a month billed yearly or $20 month to month, with a 7-day free trial. [6]
Square Appointments: Free online booking, reminders, and card payments for one location, and you can tap cards in person. Plus is $49 a month. Card fees on the free plan are 2.6% plus 15 cents in person and 3.3% plus 30 cents online. [7]
Upper Hand: Sports business software for lessons, packages, clinics, camps, payments, and a client app. The Start plan for independent coaches is $79 a month billed yearly, and sales are demo-led. [8]
Apps that help you teach
These make lessons better and help keep students: video review, drills, ratings, and progress tracking. They do not find new students, and most do not take bookings or payments.
SwingVision: A phone-camera app that tracks shots, stats, and line calls and cuts highlight video. It has a free tier, and Plus is $14.99 a month in the App Store. [9]
CoachNow: Video analysis and a private space per student for annotated video, voice notes, and drills. Analyze is $9.99 a month, PRO is $49.99, and Academy at $89.99 adds scheduling and invoicing. 7-day free trial. [10]
Club and court software
Clubs use these to run courts, members, and programs. An independent coach usually meets them as a guest pro at a club, and they are not a growth tool for you.
CourtReserve: Club software for court booking, lessons, clinics, and memberships, priced per club from $159 a month billed yearly. You will use it if your club runs it, but it is not a solo coach purchase. [11]
Where does CoachGrow fit?
CoachGrow is made by TeachMe.To, which also publishes this guide, so weigh this section with that in mind.
CoachGrow is built for independent tennis coaches who want more students, not only a calendar. One plan includes a coach website with booking and payments, prepaid lesson packages, listings on Google and other directories, review requests after lessons, Facebook and Instagram ads, and follow-ups with past students. It costs $19 a month after a 7-day free trial, plus 0.99% of each direct booking and card processing. Ad spend is separate and up to you.
It is not a video analysis tool, and it does not run leagues or team rosters. Many tennis coaches pair it with one of the teaching tools above.
TeachMe.To also runs a lesson marketplace where coaches set their own rate and students pay a booking fee on top.
How should tennis coaches choose?
If you teach at public courts, the hard part is booking around court times and weather. Pick a booking tool that lets students reschedule themselves and that sells 5- or 10-lesson packages, so a rainout moves a lesson instead of losing it.
If students ask for video, SwingVision gives them stats and highlights from a phone on the fence, and CoachNow gives you a shared space to mark up their strokes.
If you have open hours, PlayYourCourt and CoachUp can fill them, but each keeps part of every lesson. A Google Business Profile that shows up for "tennis lessons near me" sends students you do not pay a share for.
If you teach at a club, it probably runs CourtReserve or a similar system already, so use it for club members and keep your own tool for private students.
Sources
- PlayYourCourt. PlayYourCourt home page. Accessed October 12, 2026.
- CoachUp. Are there any fees to be a CoachUp coach?. Accessed October 12, 2026.
- Thumbtack. Thumbtack for pros. Accessed October 12, 2026.
- PipelineOn. How much does Thumbtack charge per lead?. Accessed October 12, 2026.
- Killeen Daily Herald. Superprof acquires Tutors.com, becomes the number one tutoring platform in the United States. Accessed October 12, 2026.
- Acuity Scheduling. Acuity Scheduling pricing. Accessed October 12, 2026.
- Square. Square Appointments pricing. Accessed October 12, 2026.
- Upper Hand. Upper Hand pricing. Accessed October 12, 2026.
- Apple App Store. . Accessed October 12, 2026.
