What does a personal trainer website need to do?
A trainer site has three jobs, and most of the choice between builders comes down to how much of the third one you have to bolt on.
- Get found: the page names what you do and where, so it can show up for "personal trainer" plus your town.
- Build trust: real photos, reviews from real clients, your certifications, and who you train best.
- Take the booking: a visitor can see a time, pay, and agree to your cancellation policy without messaging you.
How do the personal trainer website builders compare?
Two questions matter most: does it take a session booking and a payment by itself, and how much design freedom do you want? Builders with blank canvases cost more time to set up, and tools with set sections give you less control over the look.
| Builder | Starting price | Booking and payments | Best for |
|---|---|---|---|
| CoachGrow (ours) | $19/mo after a 7-day free trial, plus 0.99% of direct bookings | Built in, with session packs | In-person trainers who want clients to book and pay |
| FitPros | Free; Pro Tools $29/month billed yearly | Sells programs on Pro Tools; session booking not listed | Online trainers selling programs |
| GlossGenius | $24/month billed yearly | Built in | Trainers who want a polished booking site |
| Wix | Core $29.77/month billed yearly | Core and up; Light has neither |
What does a site with booking cost over a year?
A low sticker price can leave booking out, so this table prices each option with a way to book sessions, except where we could not confirm one. The CoachGrow figure is its plan price and leaves out its 0.99% of direct bookings.
Squarespace and Acuity are separate purchases, so that row adds Acuity Starter at $16 a month billed yearly. If you sell packs, Acuity Standard at $27 brings the total to $552. [5][6][7]
| Builder and plan | Cost for a year | Takes session bookings? |
|---|---|---|
| CoachGrow (ours) | $228 | Yes |
| FitPros Free | $0 | Not listed |
| GlossGenius Standard |
What each builder is best at
FitPros: A free coaching site on your own domain, with editable sections for your services, reviews, and specialties, plus a contact form. Pro Tools adds your branding and program sales with no commission for $29 a month billed yearly, or $39 monthly. Its home page does not list session booking, so confirm that if you train in person. [1]
GlossGenius: A custom booking website is included from the Standard plan at $24 a month billed yearly, or $28 monthly. Personal training is one of the industries it names, alongside beauty and medspa. Online card payments are 2.9% plus 30 cents. [2][3]
Wix: The most flexible option here. Light at $17.77 a month does not accept payments, so a trainer needs Core at $29.77 billed yearly, which lists scheduling and online payments. [4]
Squarespace: Strong design at $19 a month billed yearly, or $25 monthly. Scheduling is Acuity, a separate product with its own plans. [5][6]
Mindbody: A website and booking widgets come with Starter from $79 a month per location, along with a listing on the Mindbody app. It is more than most solo trainers need.
A personal trainer website template you can copy
One page is enough to start. Work through these sections in order, and replace the brackets with your own details. Every builder above can hold this layout.
- Headline: "Personal training in [town] for [who you train best]." Name the place and the person.
- Booking button: "Book your first session," at the top and repeated after the reviews.
- Who it is for: three short lines, such as "new to lifting," "getting back after a baby," or "training for your first 10K."
What do good personal trainer website examples have in common?
When you look through examples, skip the color schemes and look at what a visitor can do. The useful ones say where the trainer works in the first screen, show a real person instead of stock photos, publish a price or a starting price, and make the next step a booking.
Stock photos of models and lines like "unleash your potential" could belong to anyone. A specific line, such as "I help busy parents in Tempe get strong in two sessions a week," tells the right person they are in the right place.
Where does CoachGrow fit?
CoachGrow is made by TeachMe.To, which also publishes this guide, so weigh this section with that in mind.
CoachGrow writes a booking site from a short set of questions, and you can edit the hero, about section, photos, logo, testimonials, FAQ, and policies. Clients pick a time and pay on the page without creating an account. You can sell single sessions, packs, memberships, group sessions, and courses, and connect a domain you already own. It costs $19 a month after a 7-day free trial, plus 0.99% of each direct booking and card processing.
It works from set sections, so choose Wix or Squarespace if you want to design every page yourself. It also does not write workouts or give clients a training app.
How should a personal trainer choose?
If you sell programs online and do not need session booking, FitPros is a low-risk place to start because the site is free.
If you already love a design or need many pages, use Wix Core, or Squarespace with Acuity, and budget for the booking setup.
If you train in person and want clients to book and pay with little setup, compare GlossGenius and CoachGrow. GlossGenius is a flat price, while CoachGrow also includes listings, review requests, and follow-ups but takes a share of direct bookings.
Sources
- FitPros. FitPros home page. Accessed November 6, 2026.
- GlossGenius. GlossGenius pricing. Accessed November 6, 2026.
- GlossGenius. GlossGenius home page. Accessed November 6, 2026.
- Wix. Wix plans. Accessed November 6, 2026.
- Squarespace. Squarespace pricing. Accessed November 6, 2026.
- Squarespace. Squarespace scheduling. Accessed November 6, 2026.
- Acuity Scheduling. Acuity Scheduling pricing. Accessed November 6, 2026.
- Mindbody. Mindbody pricing. Accessed November 6, 2026.