What do coaches charge per hour?
These are the hourly rates that 1,698 active coaches on TeachMe.To set for a private lesson, counting every coach with at least one paid booking between October 2025 and October 2026. The typical range is the middle half of coaches in each sport. It is what the coach takes home per hour. Students booking through a marketplace pay more than this, because the platform fee sits on top, while a coach selling direct keeps the rate minus card processing.
Golf and tennis sit highest, pickleball close behind, and team sports like soccer, basketball, and football lower. Use the range for your sport as the frame, then place yourself inside it.
| Sport | Typical range | Median | Coaches |
|---|---|---|---|
| Golf | $50 to $80 | $65 | 347 |
| Tennis | $50 to $80 | $60 | 453 |
| Pickleball | $40 to $60 | $50 | 566 |
| Soccer | $30 to $50 | $40 | 128 |
| Baseball | $30 to $50 | $40 | 46 |
| Basketball | $25 to $50 | $35 | 118 |
| Football | $25 to $45 | $30 | 40 |
Look at the market before you pick a number
Find five to ten coaches who teach your sport near you, on Google, TeachMe.To, club websites, and local directories, and write down what each charges for sixty minutes. Note their reviews and experience next to the price. Your rate belongs in that range, placed by how your reviews and credentials compare. CoachGrow shows where your rate sits against coaches in your sport and metro, so you can skip the spreadsheet.
Your calendar is the other signal. If you are booked solid with a waitlist, your rate is too low, and what you need is a higher price or a clinic, not a discount code. If plenty of people view your page and few book, check the page before you cut the price.
One rate builds the menu
Set your sixty-minute rate first and derive everything else from it. A ninety-minute lesson is usually one and a half times the hourly rate. A thirty-minute lesson often carries a small premium over half, because the setup and travel cost the same.
Packs of five or ten prepaid lessons at a modest discount reward commitment without devaluing a single lesson. Keep the menu short. Three clear options convert better than ten near-identical ones.
Price groups per person
Quote semi-private and group lessons per person, not per group, so three students at $40 each pays $120. Each extra player should cost less than a private lesson and pay you more in total than one.
Decide who pays the card fee
Card processing usually runs close to three percent of the lesson. You can absorb it as a cost of business or add it to the student’s total. Either is fine. Decide once, state it on your booking page, and stop thinking about it.
A cancellation policy that enforces itself
Set a free cancellation window, often twenty-four hours, and a late cancellation and no-show fee as a share of the lesson price. Have students agree to it before they pay. A published policy is what makes a rate defensible, because the conversation about a missed lesson happened at checkout instead of in your messages the next morning.
If you discount, do it with a reason and an end date: a new season, a few open weekday slots, a first lesson for new students. Make sure the discounted lesson still pays, and switch the code off when the push ends so nobody learns to wait for a sale.
